Main Tasks and Responsibilities
> Represent and maintain the corporate voice through social media channels, creating and deploying messages and monitoring discussions.
> Manage corporate blog including execution of strategy, crafting blog posts, maintaining editorial calendar, and serving as the liaison for contributors.
> Draft e-
> Create and distribute a monthly e-
> Assist with the creation of new campaigns and marketing collateral, working with other team members.
> Develop and maintain relationships with key media representatives.
> Generate and release press releases and statements and proactively pitch outlets.
> Monitor and evaluate Marcom results of projects and prepare reports.
> Monitor relevant industry news and competitor activities daily.
Education and Experience
> University degree (or equivalent) in a field relevant to communications, public relations, marketing, journalism; or an equivalent combination of education and experience.
> Minimum two years of experience in a related field.
> Detail and process oriented with excellent organizational and time management skills.
> Experience using various social media platforms and knowledge of social media engagement strategies.
> Proficiency with Microsoft Office and experience working with social media monitoring/publishing
tools, Content Management Systems and e-
> Confident communicator, with impeccable verbal and written skills (English and French).
> Demonstrated ability to write and edit clear, engaging, and grammatically correct content.
> Ability to work independently and cooperatively in a team environment.
> Professional, motivated and dependable with ability to take initiative and direction.